Engineering Blog | Homi - Technical Insights & Architecture

Homi Engineering Blog

Technical deep-dives, architecture decisions, and engineering best practices from our team. Learn how we build privacy-first, scalable real estate technology.

Nov 02, 2025#engineering#email-marketing#backend#data-architecture

Email Audience Segmentation Without Schema Pollution

How we built a campaign-ready sync system for Loops that computes dynamic user segments on-demand without polluting our database schema or scattering one-off updates throughout our codebase.

Kristian Elset Bø

Author

Oct 20, 2025#engineering#ui-design#user-feedback#iteration

Still No UI Survives First Contact: A Sequel

Remember when we redesigned our Add Property dialog and wrote about it? Turns out that design also didn't survive. Here's how we got it right (this time, we think).

Kristian Elset Bø

Author

Oct 15, 2025#engineering#privacy#gdpr#backend

Building GDPR-Compliant User Deletion: A Full-Stack Approach

How we implemented user deletion at Homi with PII anonymization, analytics provider updates, and proper dependency handling—all while maintaining data integrity.

Kristian Elset Bø

Author

Oct 13, 2025#engineering#ui-design#user-feedback#iteration

No UI Survives First Contact with Users

How we rebuilt our 'Add Property' dialog three times in one session based on real user feedback. A case study in iterative design and the importance of staying flexible.

Kristian Elset Bø

Author

Homi Engineering Blog

Email Audience Segmentation Without Schema Pollution

Still No UI Survives First Contact: A Sequel

Building GDPR-Compliant User Deletion: A Full-Stack Approach

No UI Survives First Contact with Users

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