Engineering Blog | Homi - Technical Insights & Architecture | Homi

Notes from building Homi

Architecture, product decisions, privacy, and the lessons that only appear once real people use what we ship.

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Email Audience Segmentation Without Schema Pollution

Nov 02, 2025#engineering #email-marketing #backend #data-architecture

Email Audience Segmentation Without Schema Pollution

How we built a campaign-ready sync system for Loops that computes dynamic user segments on-demand without polluting our database schema or scattering one-off updates throughout our codebase.

Kristian Elset Bø

Author

Building GDPR-Compliant User Deletion: A Full-Stack Approach

Oct 15, 2025#engineering #privacy #gdpr #backend

Building GDPR-Compliant User Deletion: A Full-Stack Approach

How we implemented user deletion at Homi with PII anonymization, analytics provider updates, and proper dependency handling—all while maintaining data integrity.

Kristian Elset Bø

Author